search engine optimization

Search engine optimization (SEO) is the development of web pages so websites have a good chance of appearing near the top of search engine results pages (SERPs) for specific keywords/keyphrases. This is achieved by specifically developing the web pages themselves to make them search engine friendly while at the same time remaining useful for visitors. SEO includes submitting to search engines.

Everyone wants to be at the top of the search engines. Well, so do we. Unified Graphic Design has had a good track record of high rankings with the sites that have asked us to spend the time on search engine optimization. Yes, there are a few tricks and techniques that will help. We stay on top of the latest news and algorithms and do alot of research on optimization.

There are alot of tricks that help to get high rankings that are "black hat" techniques. Meaning that the search engines will drop your site completely if they catch you doing them. Unified Graphic Design will not take these risks. What we will do is listed on this page and we are happy to pass along any new information regarding search engine optimization in our newsletters if you care to sign up for them. Just send us an email saying so.

Search engine optimization is a process that involves both the webmaster and the client. At Unified we work with you to guide you through what is expected and what you can do to get your website as high as possible in the rankings.

meta tags configuration     page content editing     alt tag configuration

search engine submittal     internet marketing research     submission to directories

custom link strategy program      auto submission

Meta tags -

Meta tags are on of the major ways a search robot reads your web page. They are basically the language that tells them what to do with the content. Included in this is the formation of a "robots text file" which is imperative. It is the welcome mat so to speak for the search robot programs. [back to menu]

Page Content Editing -

Writing content for a search engine friendly page is different than writing for say...a newsletter or brochure. The engines read only a certain amount of the page and will search specifically for the words the user asks for. This makes choosing and use of your keywords very important. UGD will help you edit your web pages for optimal exposure to engines without boring and confusing your customers. [back to menu]

Alt Tag Configuration -

Ever see those little boxes that pop up when you hover over a picture on the internet? They are alt tags and are very important for optimization. This is one of the major things most companies will forget or slack on. They are also required by the World Wide Web Consortium for handicapped users. [back to menu]

Internet Marketing Research -

Market research is imperative for proper keyword selection. Knowing your product and your users in combination with search word usage can greatly make a difference in targeting traffic to your website. [back to menu]

Submission to Directories -

Directories are where link exchange programs start. Not only do they create links but they themselves can drive traffic to your website. [back to menu]

Custom Link Strategy Programs -

In today’s world of searching the internet, web pages are partially ranked by who links to them and how relevant the link is. If you have a website that sells soap, it does very little good to exchange links with a computer repair shop. Improving the link popularity of your website helps you to get higher search engine rankings. UGD will help in your research and placement of proper linking. [back to menu]

Auto Submission to leading search engines -

We can also submit your site with the aid of specialized software. While many companies claim to submit your website to thousands of search engines, it is not necessary as the majority of people using search engines visit only 10-15 search engines considered to be the major players. These search engines include Google, Lycos Sympatico, Hotbot , Scrub the Web, Alta Vista, Yahoo, Teoma, Improve My Search, Exact Seek, Search It, All the Web, Entire Web, and Onseek. This is not a guarantee that your site will be accepted at these engines but we have had good results in the past. [back to menu]

Hand Submission -

It is highly recommended that your website is hand submitted to the Open Directory Project along with all submittals. [back to menu]

Be sure to sign up with our newsletter and read postings on the news page for more on this subject.