logo design and branding

Your logo or branded products speak volumes about your business, yet it is still one of those areas often overlooked, tolerated or at the very least not given proper attention. Your customer's perception is reality, which means at some level they are pre-judging you by this alone.

Many people think a brand is merely a look, or a line of products. It is in fact much more than that. Branding boils down to the perception people form of you or your business from the moment they lay eyes on you or your logo. A brand is not you or your business; it's the public projection of your service and products. Branding is all about building and communicating value.

Customers become loyal to a brand because they know what to expect from that brand. A successful brand serves as a guarantor of quality and an anchor for trust and security. Over time, the customer sees a uniform service that is relevant, trustworthy and emotionally connected to the needs and wants of the consumer.

Corporate identity (logo)and product branding is who you are. It is how the public perceives you and your products. It is what differentiates your corporate personality from your competitors'. A logo should always have a strong association to the company and industry it represents. To develop a pretty logo isn't necessarily an effective marketing solution. A logo, in and of itself, that does not reflect its company and is not carried throughout the company's graphic presence is not an effective corporate identity. In turn, corporate products should have product brands that support and family with the corporate ID.

A strong identity will help your business attract new customers and keep existing customers coming back. Just think of how well Coca-Cola and Nike have done because we all remember thier logos.

Having the proper logo designed professionally for your company has numerous benefits:

• Reinforces brand, helping to solidify consumer loyalty
  
  
• Familiarity is key to growing your business. Logo design is a primary factor since your company logo is the cornerstone of all of your marketing and promotional material.
  
  
• Creates a positive, and lasting long-term impression.
  
  
• After establishing your identity, your main goal is increasing consumer remembrance. An effective logo design can help turn your business into a household name.
  
  
• Professional logo design increases credibility.
  

Logo design is merely the first step in branding. Branding is the process of defining your businesses total image, look and feel so that you influence people to see you exactly the way you wish to be perceived.

The best way to achieve this is to find yourself a design company that understands the importance of consistency and individuality in design. To use common clip art and allow five different designers to do your different layouts will not reach desired results when branding. If you are unique then so should be your image. Choose a full service company that can fulfill all of your needs.

Some graphic designers specialize in logos. Some in website design. Certain designers are experts in ad design. Unified Graphic Design is fully qualified in all areas of design. We eat think and sleep with design on our minds. It is our passion as well as our business. When we do your photography for your brochure we are already thinking about how it will look on the page. To us, your logo, your website, your letterhead and your package design are all one project designed to entice and attract your target audience and to make them remember you instead of your competitor.